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Sichuan Province Tea Industry Group Co., Ltd
2018-03-06 14:14:29
 

Sichuan Province Tea Industry Group Co., Ltd (hereinafter referred to as "Sichuan Tea Group") is the first joint-stock enterprise devoted to the development of overall tea industry chain in Sichuan Province. It boasts more than 10 subsidiaries, with a registered capital of RMB208 million yuan, total assets of more than RMB500 million yuan, meanwhile it owns over 400,000 mu tea plantations built independently or in collaboration with its partners, creating additional job opportunities for 100,000 rural workers from 200,000 households through seasonal tea harvesting and tea-making. Since its establishment, the company adheres to the concept of "Innovation, Entrepreneurship, Integration, Sharing", and follows a path to "Resources Sharing, Advantages Complementation, Clustering and Win-Win Development", supporting the transformation and upgrading of the overall tea industry chain by constantly innovating the technology chain, and driving the sustainable and healthy development of tea industry. It has won more than 30 awards such as "National Key Leading Enterprise in Agricultural Industrialization", "National Excellent Leading Enterprise in Agricultural Industrialization", "One of Top 10 Tea Enterprises in China with Strong Overall Strength", "One of Top 10 Tea Exporters in China", etc; also, it has been identified as the pacesetter by the Sichuan provincial government for the development of "Sichuan Tea Industry with 100 Billions of Output" under strong support from the government.

We have built a high-quality tea base of 10000 mu independently or in collaboration with our partners. Mount Tiangong, fully acquired by our Company, is the largest high-mountain organic tea base currently in China, and has gotten domestic and international organic tea certifications for 11 years consecutively.

Our company has the largest sci-tech park in the national tea industry (core area of 4800 mu) and has set up "One Station, Two Institutes and Two Centers" uniquely in the national tea industry(Academician Expert Workstation, Sichuan Province Tea Industry Technology Research Institute and Sichuan Province Tea Industry Business Institute, National Enterprise Technology Center and Sichuan Province Tea Industrial Engineering Technology Research Center). It has undertaken and implemented more than 20 national, ministerial, provincial, municipal sci-tech research, achievements transformation projects, spark plans and technology innovation programs, etc, participated in preparation of 31 national and industry standards, solved the national green tea processing’s technology bottlenecks, innovated the processing technology of Chinese dark green tea and the high-quality tea integrative processing technology, contributing a lot to the tea industry's technology R&D and application of achievements.

Our Group’s brand trademark "Xufu" was rated as "China's Well-known Trademark", "Famous Trademark of Sichuan Province"; our mainstream product "Xufu Longya" won the Gold Medal in the international famous tea appraisal for seven consecutive times, " Tianfu Longya " won the "Gold Camel Prize of World Expo for China Famous Tea" and "Gold Bud Prize-- the Most Internationally Competitive Famous Tea Brand of China".

We set up successively marketing agencies in over 10 countries and regions, including Malaysia and Hong Kong, expanded some overseas market such as Mongolia, Morocco, Georgia, and established a strategic partnership with Sri Lanka and Russia, etc. Mr. Soskovets, the first vice prime minister of Russia, was invited in 2015 as our lifelong honorary counselor.

As an initiator, our Group established "Sichuan Tea Industry Group Alliance" in association with more than 30 tea enterprises such as Emei Xueya Tea, Micangshan Tea and Zaobaijian Tea in 2013, then set up Sichuan Tea Brand Promotion Association in collaboration with 121 tea enterprises on December 12, 2014, of which Sichuan Tea Group was elected as the president of the Association, striving for promoting Sichuan’s tea brand “Tianfu Longya”. In 2015, our company’s indigenous brand "Tianfu Longya" was appraised as Sichuan’s regional tea brand. In 2016, "Tianfu Longya" was officially released in the 5th International Tea Expo (Sichuan) and Tianfu Longya Tea Culture Festival.

At present, Sichuan Tea Group is implementing Sichuan Tea Integrated Development Project, a key project of Sichuan Province. The project is estimated to invest RMB1.265 billion with a 3-year construction period. After completion of the project, our company’s total output value will reach RMB5 billion yuan, increasing annual average income of RMB3,000 for nearly 400,000 rural households, among which the poverty households’ annual income will be increased by RMB3,600. As a leader in the tea industry, Sichuan Tea Group will become an engine to the overall transformation and upgrading of Sichuan tea industry.



 
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