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Yibin Chuanhong Tea Group Co., Ltd
2018-03-06 14:13:40

1. Overview of the Company

   Yibin Chuanhong Tea Group (“The Company”) is a modern tea industry group engaged in tea plantation, production & processing, trade and R&D, currently a key leading enterprise of Sichuan Province in agricultural industrialization. It owns the processing technology of Chuanhong Kongfu Black Tea, a non-material cultural heritage of Sichuan Province, an entrenched manufacture of national and ethnic special requirements and a tea manufacturer with independent export license.

   Developed on the basis of the predecessor — Yibin Tea Plant (founded in 1952), the Company is one of the earliest national backbone black tea exporters after PRC was founded. The products of the Company have found a good sale in Russia, the EU, Canada, and Australia and in Hong Kong and Taiwan. As the heir of Chuanhong Kongfu Black Tea manufacturing techniques and a holder of non-material cultural heritage, the Company acts on the enterprise spirit of “Passion, Challenge, Teamwork and Trust” and is dedicated to building the top brand of Chinese black tea through independent innovation and brand marketing, aiming at providing high-quality and healthy tea products to consumers.

   The Company has established provincial enterprise technical centers as the main researcher and developer, and currently accomplished 28 science and technology projects, with one wining the First Prize for Technological Advancement of Yibin City. At present, the Company owns 8 nationally authorized patents for invention, 1 utility model patent and 3 design patents, with another 4 patents for invention and 2 design patents granted the notice of acceptance. The Company has established Chuanhong, Linhu and Jinjiang as the three major series under the product catalogue, winning the title of Famous Brand of Sichuan Province and Famous Product of Sichuan Province, and listed as 2013 Sichuan’s High-Quality Famous Product.

   In order to comprehensively practice the O2O multi-dimensional sales mode that combines direct sales, franchised outlet and E-business, the Company has set up branches in Yibin, Chengdu, Chongqing, Shanghai and Guangzhou and has nearly 200 distributors throughout the country. Online franchise stores have been opened on Taobao, Tmall, JD, Amazon, ICBC, CCB, etc.

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